Addison bay
Digital design
Addison Bay is an activewear brand founded on the notion that fashion and function don’t have to be mutually exclusive. Collaborating closely with AB's marketing team, I've delivered engaging designs that foster brand loyalty and drive exceptional sales results. Brand photography by Ben Watts.
THE SCOPE:
Email Design
E-commerce WEB Design
Ongoing Graphics
As a freelance graphic designer, I concept and design visually compelling email campaigns such as product promotions, seasonal offers, newsletters, and collection launches. From there, I oversee that content and design remains consistent across other brand touchpoints, such as their ecommerce website and social media.
